![]() Over the past years since its foundation, there are 4 times of updating the Starbucks sign from 1971. The original Starbucks logo has since been updated over time, and next, we'll share the Starbucks logo evolution story and present the Starbucks logo over the years for you. The old Starbucks logo was designed by Terry Heckler, who was inspired by a 16th-century Scandinavian wood carving of a twin-tailed mermaid with naked breasts and a clearly visible double fishtail. Tyler Krivich from Starbucks has publicly stated that the Starbucks Siren logo was derived from an old marine book. The process of Starbucks logo design is also very interesting. The History and Evolution of the Starbucks Logo But when the branding consultant suggested using "Starbo", a mining town from an old 19th-century map, he suddenly thought of Ahab's foil in Moby Dick, Starbuck, which was the origin of the Starbucks brand. In fact, Starbucks could have been named "Cargo House" or "Pequod," the same name as Captain Ahab's ship in Moby Dick. There is a character called Starbuck, a reasonable, calm, and overly cautious mate to the captain who loves drinking coffee. “Starbucks” comes from the famous American novelist Herman Melville’s masterpiece Moby Dick. Starbucks states that its name was inspired by the classic maritime tale, Moby Dick, evoking the seafaring tradition of e the early coffee traders. What’s the Origin of Starbucks?īefore exploring the origin of the Starbucks symbol, it’s necessary to get to know how Starbucks become the name of the famous coffee giant. With a traditional and memorable circular logo shape, there is a unique and creative twin-tailed Starbucks mermaid or the Starbucks Siren in the green color, which are all the prominent features of the famous Starbucks logo. In this blog, we will share with you the Starbucks logo meaning and the back of Starbucks logo, from the Starbucks logo history and evolution to its hidden meaning. ![]() ![]() ![]() Whenever Starbucks is mentioned or reported, you would be immediately reminded of its creative and recognizable green circular Starbucks coffee logo with the twin-tailed mermaid.Īs one of the worldwide-known business logos, the Starbucks logo has contributed a lot to the success of the Starbucks brand. As a giant in the coffee industry, Starbucks has made its success with efforts. ![]()
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